Writing

The Shortest Distance to Your Home Town Enterprise is Over the Internet

Combine two dynamite online methods for bringing your business to the attention of buyers - Local Search and widely posted articles you write. Doing both gives you a jump on your local competition, plus additional credibility and exposure to your market.

Local Search occurs by adding a geographic term is added to a search engine query. Instead of results comprising millions of pages, only businesses within your specific area are included. For example, entering Florists + Boston only returns Boston florists - a small pool of available choices.

Geographic terms can be town, state, region, zip code, etc. Results appear on both a list and map, so the most convenient stand out. Today, nearly 40% of search engine queries ask for Local Search information - with that number increasing rapidly. 70% of buyers go online to conduct research before they buy, even from local merchants. So the impact is considerable.

Articles Deliver Credibility and Links

The Whole reason you write those articles is so you can get Your Resource Box Displayed. Do you know the 7 Essential parts every Resource Box should have.

1 - Your Name

The best way to gain respect and be known as a Guru is to brand your name. One of the best ways to brand your name is by writing Articles, Always include your First and last Name in your Article. Sorry Mom I am Mike Makler not Michael Makler. If you have a prestigious Title like Dr. or Professor you may want to include it as part of your name as well.

2 - Your Contact Information (Phone and / or E-Mail)

What is it, Phone, E-Mail or both? This really is a matter of personal taste. When I write Articles about my Finance Business I put my phone and direct them to a Web Page with a Sign-Up Box. Most other Times I put neither because I want them to go to my web page to contact me

3 - A Brief Bio

These 7 Important Elements are your Blueprint to Article Writing Success. By Applying these 7 Key Elements anyone will be able to craft Articles for Re-Distribution on The Internet.

1 - The Title

The Title can make or break your article. A good friend of mine always says if I make a mistake and my wife isn’t here am I still wrong? You can write the Best Article in the world but if it doesn’t get read then what difference does it make. Often Potential Publishers or readers will only see your Article Title. If your Title doesn’t arouse their curiosity then your article won’t be read. Titles Like:

• 7 Key Elements…

• Duplicate these 10 Steps…
• The Complete Beginners Guide to…

The Best way to learn to craft good titles is to read as many titles as you can. Scan the Article Directories see what grabs you. Go to the Supermarket and look over those Gossip Papers. Many an Expert Copy Writer told me those are the best places to learn about Titles and Headlines.

2 - The Abstract

Jim was working hard to grow his business. Long hours networking his rolodex, producing high quality products, and delivering exceptional service to his customers, but he was always just a little short at the end of the month. He needed more customers, and he needed them quickly.

Are you in this situation? Would you like more customers? Here are some very simple things you can do to get your message out to a larger number of potential customers.

Write A Message That Works

Stop trying to get customers one at a time ? start getting them ten at a time. Reach a larger number of your potential customers by talking to them about topics they like, in a language they understand. No, I’m not suggesting you take up Spanish or Swahili, I mean that your marketing must use terminology that makes sense to the average, uninformed customer. Don’t fill your marketing messages with buzzwords that only industry insiders can understand.

Become An Article Marketer

Getting people to join your company can be hard work. Whether you are looking to hire staff or to build a downline for your network marketing business, attracting the right people is key to your success.

Obviously you want productive go-getters who are going to make a contribution to the bottom line, not just warm bodies to clog your cycles and waste your time. But how do you find the right people?

Take a cue from the marketing folks. Become a magnet for interested, qualified “prospects” who eagerly want to become a part of your team. Use an established technique that draws new customers as a model for attracting downline participants and employees to your company.

What is this technique? It’s called "article marketing" and it is one of the most effective methods of catching the attention of large groups of people. It works like this: You write a simple article that is interesting to the kind of people you want to attract. They could be salespeople, independent business owners, MLM participants ? whoever you think would make the perfect addition to your team.

It’s all the rage. It’s what everyone is talking about. It is unquestionably the most effective form of marketing available to home based business owners. It costs almost nothing, it takes about 30 minutes a week, and it makes your business stand out above the competition.

What is this thing that everyone is talking about? The buzz is about "article marketing" ? the practice of providing royalty free content to websites, e-zines and newsletters.

It works like this: You write a simple article that is interesting to a particular group of people. It doesn’t have to be The Great American Novel, just about 500 words on the topic of your choice. Then you submit your article all over the web to ezine publishers, newsletter editors and content-laden websites.

When they publish your article (and they almost always do) your target market reads your words, sees you as an expert (after all, you’re a published author!) and they click on a link to your website that you conveniently provided at the end of the article. Viola! Instant, qualified traffic.

Why do so many internet marketers waste their time on ineffective practices and outmoded techniques that stopped working before the start of the new millennium?

There is one thing that matters (and one thing only) in the realm of internet marketing: Converting the random web surfer into a pre-qualified, pre-sold visitor to your website.

Does Google Adwords pre-sell your visitors? No, not really.

Does your banner on an affiliate website pre-qualify your visitors? No, not really.

There is a way to drive a stream of targeted, pre-sold, pre-qualified traffic to your website. Write a few articles that are interesting, helpful and unique. It’s that simple, really. Take a look at how getting a few articles published makes a world of difference in your actual conversion to subscriptions and sales.

A FREE SAMPLE

When you give someone some very good information in your article, they become familiar with your work. Think of your article like the “free sample” you get at the grocery store. You try the bit of pizza or the latest cheese spread, and then you buy some to take home for later. Your article introduces your expertise and gives the reader a look at the quality of your work. They become familiar with you, with your point of view, with your “take” on things.

Writing and distributing articles on the internet is one of the best ways to gain exposure for your business and gain new clients.

Even those that have never written an article before can do it. Keep in mind it doesn’t have to be a novel. Most articles are between 400 and 1000 words.

10 Tips for good article writing:

Tip #1 ? Don’t make your article a blatant advertisement for your services or product; keep it informative and helpful to your prospective readers and they will seek you out for more!

Tip #2 –Make it a "how to" or advise on a particular subject known well to you. You want to be the expert on this subject. For example, articles I write are normally on starting a business or book marketing. Then I send them to my website at http://www.publicity-VA.com to get additional information.

Tip #3 - Use your keyword phrases sprinkled throughout the article, here’s a free keyword tool NicheBOT.com

Tip #4 - Proof read your article when complete, then proof read again, and then get someone else to proof it.

Not every web designer has the time ? or skills ? to be able to write effective web content. Thus, it is imperative of you to find someone capable of writing articles that are interesting, informative, engaging, as well as persuasive. How do you find the right person for the job? I am glad you asked! Here are four ways to outsource your article writing needs:

1. Seek and You Shall Find. Finding the right writer for the right job is a matter of doing a little research. If you like the style of a certain writer, contact this person and ask them directly if they will work for you. Ezines are great places to find talented writers and many writers who frequent these sites already know how to write for the internet. Even if the topics you want covered are on subjects different from what the writer currently writes about, an excellent writer will be able to write about almost anything.

If you write web content, it may be a mystery to you as to what "works" and what doesn’t work. You want people to read what you write, but are they understanding your content or clicking away soon after stopping on your page? If the latter, you stand to lose visitors and, ultimately, sales. Let’s take a look at how you can rework your site to one that attracts and keeps visitors.

Know your audience. Unless your site is geared exclusively to the scholarly crowd, gear your words toward a younger audience. Many web content producers know that language understood by 12 and 13 year olds is much more effective for attracting and keeping guests than anything else. This takes into consideration a couple of things: not everyone who visits your site is well versed in English, but they have enough of an understanding to read at a middle school grade level. If your goal is to reach the masses, you must consider a global audience particularly an audience where English is not their native tongue. In addition, unfortunately many Americans are ? to be polite ? lacking in certain abilities when it comes to reading. No need to stand on your platform explaining why it is this way ? it just is.