Writing

How to write your ezine in 5 minutes by legally and ethically stealing other people’s articles…

There are virtual storehouses of awesome articles and reports just waiting online for you to tap into. They’re ready and available for your use; and, in fact, the authors very much want you to go grab them and use their articles.

You don’t even have to search very far. You’re only a scroll and a click away from a list of sites and locations that will provide you with hundreds of articles that you can browse, pick up and publish for free.

Free article content and syndicated article content is pretty much the same thing. The main difference is that syndicated article content is published or delivered either through the use of a service or a script feed. Free article content is usually hosted on the author’s site with his or her expressed permission for you to use it.

A few general rules to consider in your quest for quick-and-easy newsletter content:

1) Look for content that fits well with the theme of your newsletter.

2) Answer this question for yourself… “Is this information of any value to my subscribers?”

Publishing an Ezine can be scary to the newbie. But you can do it. Your Ezine helps you keep in contact with your list which will build a relationship of trust with your readers and is one of the best ways to promote your business.

To those who are newbies…an Ezine is an electronic Newsletter normally mailed periodically to a list of opt-in subscribers. This means subscribers who have voluntarily signed up to receive your publication.

Make sure that you comply with the recent Can Spam Laws by having your name, email address and mailing address in all of the mailings you send out. Be sure that you do not use subject lines that may be misleading to people hoping to get them to open you emails. Do not send email to someone who has not asked for it. If you do, you can be accused of spamming.

Don’t send your publication to someone who has not asked to receive it. You must be sure that your subscribers are double opt-in. This is really very simple. They subscribe and you send them a confirmation email asking them to reply to make sure that they are the ones who subscribed. This will help keep you from being accused of being a spammer.

Do you struggle with creating content for your ezine? You think you are not good enough? Or you just don’t have enough time to write quality articles? Here’s some good news: You’re not alone!

The simple truth is? you don’t have to be an expert writer on a particular subject, or require plenty of time to write a quality articles.

It’s not hard. In fact, you don’t have to spend any of your time creating original or great content. You’ll probably be asking me now, how is it possible?

Here’s your answer,:

You can:

Use articles from free article websites

You can use articles from free ezine sites and publish them in your ezine or website, if you didn’t already know. Authors submit their articles there hoping other publishers will pick them up and use it in their ezine. So, go to sites like http://www.ezinearticles.com/ or http://www.goarticles.com/, choose the article you like, and send an email to the author letting him/her know that you are going to publish their ezine. They will be more than happy to grant you permission to use their articles, and they’ll probably send you more in the future.

If you remember, the majority of people (i.e., 68%) need to see your sales message more than once before they even think about going ahead. This is applicable to every market.

But, Does Following Up Really Get Results?

While most people understand the concept that using a smart autoresponder saves a lot of time by putting one’s business on autopilot.

Become Relentless Like a Collection Agent!

After a prospect asks for more information on your offer via your autoresponder, it can automatically deliver your series of pre-written follow-up email messages in preset intervals.

By creating a sense of urgency (such as by making your offer time-sensitive), your follow-ups can help reinforce that urgency in subsequent mailings and add weight to your offer!

Your follow-ups can nudge prospects into action!

Plus, by adding an extra incentive with each mailing, your offer becomes more valuable and more difficult to ignore.

These additional bonuses can simply be comprised of special reports, articles, ebooks, freeware, reviews or even courses delivered incrementally via smart autoresponders.

Write Effective, Sales-Generating Emails

Writing an effective, response-generating email ad, whether it’s a small, six-line ad or a full-length “solo” ad, is not as hard as it seems. It really needs to follow six simple steps:

Many online internet marketers tell us "its all in the list" and many people lap up stories of guru’s emailing thousands in their online list and making a huge profit in the process. Actually you too can start your own email list and make money from it as well. This article will highlight six tips on how you can make more money from your own email list.

1.Have a paragraph to disclose something personal so as to create trust between yourself and your newsletter reader

Most people fail to realize that the reader of a newsletter is very much a person like you and me and they have emotions and feelings and are not reading your newsletter purely for the topic at hand but they need to trust you before they can purchase stuff you recommend. A good way to create trust in your newsletters is to add a personal touch to your emails with some personal revelation that can connect you with your readers. The greater your readers trust you, the more likely they will purchase the stuff that you recommend thus earning you a commission in the process.

I read a lot of newsletters. Some are great and some are not so great. I put together this article to highlight the five mistakes I see most often in people’s first newsletter.

1. When you’re composing your newsletter in your email browser, put everyone’s email address in the “To” field so that when someone receives your mailing they can see everyone else’s address.

Why You Might Not Want To Do This: With the high prevalence of spam (unwanted email) these days, people are very sensitive about their email addresses getting “out there”. Also, depending on the topic of your newsletter, your readers may not be comfortable being identified.

What To Do Instead: Put your own email address in the “To” field and use the Bcc. (blind carbon copy) field for everyone else’s addresses. A much cleaner look and you’re not compromising anyone’s privacy.

2. Don’t give your reader a way to unsubscribe, or ignore them when they ask that you stop contacting them.

Have you ever thought about it?

If you don’t have a business newsletter yet, have you ever thought of the importance of having one?

Why is it so vital to one’s healthy business dealings?

Let’s explore some important factors even if you do have a newsletter.

If you are not yet using a newsletter as a part of your marketing efforts, then you are missing out on new potential and already existing customers becoming valuable long-term buyers.

Communicating with your subscribers as well as customers is vital for their continued involvement. It’s hard nowadays for someone to remain interested in your business if they never or rarely hear about it. Hence, a newsletter is the best way to keep them involved in your business and show them your appreciation for their subscription.

When you have a customer buy from you, but no newsletter to follow up, then you are virtually handing him or her back to your competitors. On the same note, when you have a visitor coming to your website and not capturing his or her name and e-mail address, it’s a lost marketing effort. Of course, if the service was good and the product memorable, they may come back.

You can use Word newsletter templates for both Word and PDF newsletters. PDF is one of the most popular newsletter formats because it is easy to read and user-friendly.

Even though plain text and HTML formats are more popular for online newsletters, some people still publish their newsletter in other formats, such as Word and PDF.

You too can create your own Word template easily and quickly. Let me explain how…

You just need Microsoft Word and an HTML template. There are many websites available on the Internet that provide lots of free newsletter templates and free website templates. You can find many great resources in search engines. Just search for “free website templates” and “newsletter templates”.

After finding some free HTML templates, download those which you think would be suitable for your newsletter template. Then, open the HTML file in Microsoft Word and save it as a Word document.

That’s it! You’ve just created a professional Word newsletter template for free! To create your every issue, you can simply open it and write your newsletter in it and then save it as a new document.

Here’s a free Word template I’ve created using the technique I explained above.

When you want to choose a name for your newsletter, you should come up with as many newsletter name ideas as you can think of. Because the more ideas you get, the easier it will be for you to choose a good name.

You may want to brainstorm, get inspired by other people’s newsletter names, or even learn from offline magazine names. You can also ask your friends, colleagues, family members, online forums, or anyone who might give you good ideas.

You should collect all these ideas in a list and then start choosing the best ones. Of course my personal experience shows me that doing it in reverse is much easier and more effective. I mean, instead of choosing the best ones, cross out the less good titles.

Do it until you have 5 names on your list. Then put your list aside and don’t think about it for a day or two. Let your mind rest for a while. Then come back to your list and pick up the best one.

Your newsletter name should be simple and attractive. It should describe what your newsletter is about. It should also motivate people to subscribe. Depending on the topic of your newsletter, you may choose a serious or funny name.

Employee newsletters are an effective tool to communicate with your employees. Here are 7 employee newsletter ideas…

#1. Provide Information about Your Customers

The more familiar your employees are with your customers, the more successful your company will be. So it’s very important that you provide them with enough information about your prospects.

#2. Explain How to Sell Your Products

Share effective tips and techniques to sell your products and services. The more your employees know about selling techniques, the more sales you will make.

#3. Explain Your Company Goals

Every company has some important goals. You can explain your goals, why they are so important, and how your employees can help the company achieve them.

#4. Welcome New Employees

You might have new employees joining your company. Extending a warm welcome message to them makes them work more passionately and with more energy.

#5. Answer Frequently Asked Questions

Your employees might ask you some certain questions frequently. You can save a lot of time by answering them in your employee newsletter.

#6. Deal with Common Complaints

#7. Capture Employee Ideas